Noting down the overall B2B Sales process.
B2B Buying Journey
B2B Buyer Challenges:
- Modern Buyers are more skeptical
- Buyer is well informed about the services/solutions they are buying
- Buyers worry more about the risk of Purchase
- Buyers want to try out first before buying Solutions or Services
Effective Sales Strategies:
- Know Prospect Well, Research thoroughly:
- Effective Sales enablement. Provide buyers with adequate, advanced information to supplement their knowledge to assist them with their decisions.
- Create Ideal Buyer Personas.
- Be far-sighted and think long term
- Sell solutions to help solve problems and not products loaded with features
- Periodic, Value added follow ups are important
Effect of Identifying Appropriate Buyer Personas in Numbers:
Credits:Mark Quadros
https://www.reallysimplesystems.com/blog/b2b-sales-strategies/#skeptical
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