B2B Sales Quick Overview

Noting down the overall B2B Sales process. 

B2B Buying Journey

B2B Buyer Challenges:

• Modern Buyers are more skeptical
• Buyer is well informed about the services/solutions they are buying
• Buyers worry more about the risk of Purchase
• Buyers want to try out first before buying Solutions or Services

Effective Sales Strategies:

• Know Prospect Well, Research thoroughly:
• Effective Sales enablement. Provide buyers with adequate, advanced information to supplement their knowledge to assist them with their decisions.
• Create Ideal Buyer Personas.
• Be far-sighted and think long term
• Sell solutions to help solve problems and not products loaded with features 
• Periodic, Value added follow ups are important

Effect of Identifying Appropriate Buyer Personas in Numbers:

6 Steps of Solution Selling Process:

Credits:Mark Quadros

https://www.reallysimplesystems.com/blog/b2b-sales-strategies/#skeptical